Bristol’s reputation as a world-class creative and green hub has been underpinned by specialist film producer and distributor Green.TV’s decision to open a base in the city.
The firm – the world’s first production and distribution house dedicated to the sustainability, conservation and clean-tech – has also recruited one of Bristol’s leading digital and creative lights to spearhead its ambitious expansion plans into new areas of business and recruit new talent for its city office. 
Social video expert Rich Keith joins Green.TV from Bristol-based Yogscast, one of the world’s first and biggest YouTube networks.
He will drive the next phase of strategic development and growth for Green.TV, including channel and content partnerships, licensing opportunities and operational restructuring.
Oxford-based Green.TV has worked with high-profile names such as Nissan Europe, the UN, Cisco, WWF and the National Trust.
Formed in 2006 and now reaching an audience of 500,000-plus across its distribution channel partnerships with the likes of SonyTV, Amazon Fire TV, Apple, Aol and Yahoo, it is aiming to position itself as the ‘Netflix for green content’ and the world leader in factual entertainment for people who want to live more sustainable lives.
Rich Keith, who be looking to work with Bristol’s world-class range of businesses connected to the sustainability and clean-tech sector, said: “I’m really excited to be expanding Green.TV’s operations to Bristol.
“Not only is it the European Green Capital, the Bristol area has an amazing creative digital focus, recently being named as the biggest digital cluster outside London.
“We have a clear vision for Green.TV to build on its market-leading position and create a true world leader in providing digital video on demand for factual green content. There is no better place than Bristol for us to fulfil this vision.”
Green.TV has a core team of seven in the UK and one in Geneva but works with a wider group of trusted freelancers. The firm expects to double the core team in the next year with most of the recruitment happening in Bristol.
Founder Ade Thomas said: “This is an exciting time for Green.TV. We have ambitious plans and I am confident that, with our new base in Bristol and the appointment of a world-class talent in Rich Keith, we’re well on course to achieve that. Bristol has long been defined as a centre of world trade and Green.TV is proud to be a small part of continuing that story.”
David Maher Roberts, digital sector specialist at Invest Bristol & Bath, the inward investment agency for the city-region, added: “The Bristol and Bath region is renowned for its rich heritage in TV and filmmaking, and is home to a world-class cluster spanning the hi-tech, creative and digital sectors, as well as a plethora of innovative green tech-focused businesses. So it is no surprise that Green. TV has found in Bristol the perfect combination of expertise to help propel its growth plans.”
The city- region was last year highlighted by McKinsey & Co/Centre for Cities as having the only fast-growing and globally-significant hi-tech cluster in the UK, while a Tech Nation report earlier this year found that Bristol and Bath’s digital cluster is the largest in the UK outside London by volume of employment.
Pictured: Green.TV and Bristol-based journalist and campaigner Natalie Fee filmed compelling video content for Nissan Europe’s LEAF electric car range around Bristol, including artist Luke Jerram’s Withdrawn exhibition in Leigh Woods
