Bristol design agency Workbrands has created a new brand identity for Trinity College in Stoke Bishop.
The college, a theological institution specialising in Christian ordination, prides itself on the vibrancy that is brought by the variety of personalities within its community and aims to train ordinands in a way that makes the most of that diversity and passion.
However, it felt that its existing identity did not reflect its unique values well enough – while its open day conversion rate was high, it lacked the ability to draw people to these events. 
Following a four-way pitch, the college appointed Workbrands for a complete image-overhaul including new resources such as a website and prospectus.
Workbrands’ brief was to develop a new visual identity that clearly communicated the college’s core values in order to inspire and attract new students. Visuals needed to communicate warmth, laughter, fun and joy, as community is an integral part of the college and relationships are at the centre of its learning environment.
The result is a professional yet contemporary and vibrant identity, described by Workbrands as “eye-catching and warm without being feminine”. The strapline underpins the college’s passion and focus.
Workbrands account manager Emma Craig said the college had “a very clear idea of where they see themselves in the future”.
She added: “We reflected their vision by portraying them as a serious and credible institution whilst also being full of life and passion. Working with the communications development officer Beth Gaukroger has been a real pleasure. Never losing sight of the end goal, Beth has done an excellent job of leading this project on behalf of the college.”
Beth said: “All the agencies I met with were great, but Workbrands stood out to me as being very professional and creative. They knew exactly what they were doing and I’m very pleased with the outcome.”
