British Corner Shop, the specialist online store based near Bristol, has signed a deal with supermarket group Waitrose to sell its own label products across the world.
Last year British Corner Shop shipped more than 50,000 orders made up of classic British food and household products to 138 countries worldwide. 
The Iron Acton-based firm stocks around 10,000 products ranging from iconic British brands such as Branston Pickle and Jacob’s Cream Crackers to toiletries and magazines.
Waitrose is the first supermarket group to link up with British Corner Shop, which will sell 2,000 of its own label products.
While Waitrose already exports to 60 countries, the tie-up with greatly widen its reach and will include two of British Corner Shop’s largest markets, the US and Germany, neither of which it now sells to.
Customers will be able to choose from the supermarket’s own label products and ranges, including Waitrose Duchy Organic and Waitrose Baby. There was also the potential to add more products in the future, it said.
Waitrose commercial director Mark Williamson said: “British Corner Shop gives a global audience access to Waitrose and provides a platform for our British suppliers to showcase the great food and drink they produce. We are proud that our brand continues to retain the loyalty and trust of customers wherever they are in the world.”
British Corner Shop managing director Mark Callaghan added: “We know the Waitrose brand will go down well with our British expat customer base, in particular categories such as biscuits and household are in demand, and the Waitrose Duchy Organic brand is often requested.
“Waitrose and British Corner Shop share a company value of ‘championing British’ and we look forward to growing our relationship with Waitrose, and to exporting the Waitrose brand to customers around the world.”
British Corner Shop started trading in 1999 and was acquired by in 2004 by Mark Callaghan, who had previously held various management positions at Hewlett Packard and was been involved in several start-ups. It now employs 40 people.
It was named in The Sunday Times Fast Track 100, which ranks Britain’s top 100 private small and medium-sized (SME) companies with the fastest-growing international sales over the past two years and this year received the Queen’s Award for Enterprise in International Trade .
