Bristol-based web agency Gibe Digital been appointed by specialist luxury tour operator Simpson Travel to redevelop its website.
In collaboration with Simpson Travel’s marketing team, Gibe will redesign the site to deliver competitive brand advantage through market-leading user experience. 
Utilising Gibe Digital’s ecommerce expertise, the site will be built to increase inquiries and grow online bookings, with seamless and enhanced integration with Simpson Travel’s booking engine provider.
Gibe managing director and co-founder Peter Williams said: “We are really pleased to have been appointed by Simpson Travel to build their new website and booking experience.
“Gibe has worked with a number of travel brands over the past five years and continues to build experience in the sector. We’re very excited to be creating the online booking journey for Simpson Travel, providing a scalable and secure platform for significant future growth.”
Simpson Travel commercial director Alison Scott added: “We are delighted to have signed an agreement with Gibe Digital to develop and implement a new Simpson Travel website for early 2016.
“As a business we have robust digital plans for the future and Gibe is aligned with our needs and key aims. Their small and knowledgeable team has proved a great fit with our marketing team and I have every confidence that they will create a digital platform to take the business forwards and optimise our growth plans.”
