Bristol full-service brand agency Mr B & Friends has launched a joint venture with US firm Noble Studios to bring together the best of British creativity with American technological expertise.
The creation of Noble Digital Marketing follows a nine-month strategic collaboration during which Noble, which set up a Bristol office last year, has worked with the Mr B & Friends team on a number of their client projects. 
The newly formed company, which is based at Mr B & Friends’ new Temple Quay office, will work with the two agencies’ existing UK clients in the technology, software, manufacturing, financial services and IoT sectors.
It will focus purely on digital performance marketing, search engine optimisation (SEO), search engine marketing (SEM), paid advertising and social, conversion rate optimisation (CRO), advanced analytics and content marketing.
Mr B & Friends CEO Simon Barbato, pictured, said: “We met the Noble team just as they were establishing their new office here in Bristol last year.
“Circumstances enabled us to collaborate on many projects, and as well as really enjoying their culture, their capability in the digital performance marketing space is unparalleled and far more sophisticated than we have seen in our domestic market so far.
“The results for our clients we have jointly achieved have been fantastic and therefore, making the relationship formal and accelerating this valuable service to our entire client portfolio was inevitable.”
Nevada-based Noble Studios was founded in 2003 by Jarrod and Season Lopiccolo and has a strong track record of digital marketing excellence that earned accreditations including being both a Google Premier Partner and BrightEdge Certified Partner.
Jarrod Lopiccolo said: “This partnership will allow our firms to continue focusing on our unique strengths which combine driving the right message, creative, and channel strategy to maximum impact.
“Digital marketing requires both the right skillset with a dogged focus on optimisation as consumers interact with your brand online. We strive to be better every day with our clients.”
Noble will be headed in the UK by client success director Kate Sikora, who has relocated from Noble’s US HQ to open the Bristol office.
The company will be owned and managed by the respective boards of Mr B & Friends, Noble Studios and Sikora. Mr B & Friends relocated to Bristol from Bath last summer.
