More growth is underway at Bristol-based customer relationship marketing (CRM) specialist Armadillo with the appointment of three senior staff members to its team.
The agency, which works with big-name brands including McDonald’s, Disney, Carnival UK and hotels.com, has added Yusuf Muhammad as principle campaign manager, and Jo Penn joins as client partner while Zoe Yardley joins the Armadillo team as senior data analyst in its strategy team.
Yusuf brings a wealth of expertise covering CRM systems, HTML email development and marketing, with more than 10 years’ industry experience.
A qualified Adobe expert, his former roles include digital business integrations manager at Accenture Interactive, and two years as senior marketing consultant at Merkle.
He said: “I was drawn to the close-knit, family-like atmosphere at Armadillo. Throughout the interview process, and now I’ve started working here, it’s clear that I’m not just a number. I’m excited about working with high caliber clients at an agency with strong core values.”
Zoe also brings comprehensive experience to her new position covering data for media, CRM and email marketing.
She said: “I’m particularly interested in the work Armadillo is doing at this pivotal time in its analytics offering. I’m incredibly passionate about data and the impact it has on communication.”
Jo draws on her background of heading up accounts on global brands such as Nike, Unilever and Absolut, in her new role as client partner. She will be focusing on the Armadillo’s McDonald’s account.
Most recently at Rightmove, she previously worked in agency roles in London for Analog Folk, HUGE and AKQA. She began her career at travel company Opodo.
She added: “So many global brands are still undergoing their own digital transformations, and I’m incredibly keen to be part of those journeys. I firmly believe that the future of communication is where Armadillo is.”
Armadillo CEO James Ray said in Yusuf, Zoe and Jo the agency had three vastly experienced team members who would all contribute to different, but complementary, areas of the business.
“We’re particularly pleased to have found talent from across the UK for these roles, as we focus on finding the best people for each position,” he said
Since its launch more than 25 years’ experience, Armadillo has helped major brands develop profitable connections with their customers by building creative CRM campaigns that use latest technology to create digital communications based on real data insights.
Pictured, from left: Armadillo’s new joiners Yusuf Muhammad, Zoe Yardley and Jo Penn
