Bristol specialist software firm Deazy, named as one of the UK’s fastest-growing tech businesses for the past two years, has appointed a new sales team dedicated exclusively to addressing the mid and multinational enterprise markets.
Launched in 2016 with a mission to make development easy, Deazy provides customisable, peer-reviewed technical assessments that generate deep insight to allow enterprises to quickly identify the best developers. 
It works with enterprises such as the RAC to help address the problem of accelerating digital delivery by bringing the best global development talent to a challenge.
The new team includes three senior account executives - Jordan Chambers, Rayan Rehal and David D’Orazi, pictured - who report directly to Deazy CEO Andy Peddar.
Jordan has more than 10 years’ experience as a senior business development manager in enterprise sales, including for multinational companies such as PagerDuty, while David has worked for multinational tech companies specialising in cloud computing, telecoms and IAAS/PAAS/SAAS solutions, with an extensive focus on the FTSE 250.
In contrast, Rayan has worked as a consultant for Capita and Capgemini and has a proven track record of successfully winning multi-million deals by navigating complex sales processes within large global enterprises.
Andy Peddar said: “We know that the enterprise sales process is different from that of other organisations, and so we’ve brought together a fantastic new team with experience in selling technology solutions into some of the world’s biggest and best-known mid market enterprises. 
“These businesses are generally not digital-first and are often catching up on digitisation. Deazy solves the challenge of building technology at scale and quickly by building development teams from their global partner network of engineers.
“Managing the process end to end by our UK team ensures we can offer custom teams rigorously screened for expertise and deliver on any digital challenge.
“Our new sales team will make the entire process more effective and more efficient.”
The team’s focus is initially on the UK, but Deazy said there was scope following its success in establishing other enterprise customers to expand into other European markets.
Jordan will focus primarily on the retail sector, David on legal and Rayan on gambling & leisure and manufacturing.
Earlier this year Deazy acquired London-based Geektastic, which provides customisable, peer-reviewed technical assessments that generate deep technical and cultural insights to allow enterprises to identify high-performing developers quickly.
The acquisition means Deazy can now readily demonstrate the extensive skills and quality within its developer community to potential customers.
Andy Peddar added: “Our acquisition of Geektastic, combined with the expertise and experience of our new enterprise sales team, means Deazy is now fully enterprise-ready.
“Jordan, David and Rayan each have proven credentials in dealing with the enterprise market, and it’s clear that we are set for big things in 2024 and beyond.”
Deazy was last year ranked at number 40 in Deloitte’s 2023 UK Technology Fast 50 league table, having achieved revenue growth of 750% over the previous four years.
It made its debut in the rankings the previous year when it landed in 13th slot following expansion of 2,615%.
