The shortlist for the region’s top public relations awards has been revealed with some of the West’s top PR agencies competing for the 2012 West of England CIPR PRide Awards. The winners will be announced at a glittering ceremony and dinner on November 9 at the Grand Hotel, Bristol.
CIPR chief executive Jane Wilson said: “The CIPR PRide Awards celebrate the best PR and communications campaigns and teams from the profession across the UK. To be shortlisted for a CIPR PRide Award demonstrates exemplary achievement, impact and value – immediately putting your work in the spotlight. The sheer number of high-quality entries received this year, especially when things are still pretty tough out there economically, is testament to a thriving nationwide industry. Congratulations to everyone for reaching this stage and the best of luck for the awards presentation evenings.”
Among those shortlisted are Bath-based Geometry PR for its Axe the Pasty Tax campaign in the Best Use of Media Relations category. NHS Bristol is shortlisted for the Bristol Van Man campaign in the Best Regional Campaign category and Truro agency Wild Card PR has been recognised for The Spirit of Cornwall: The First Cornish Whiskey campaign in the Best Campaign Under £10,000 category.
Chair of the CIPR West of England group Sarah Pinch added: “It is great to see such a breadth of organisations excelling in a whole range of PR and communications activities again this year. I offer my congratulations to every shortlisted organisation and individual."
The judging process is rigorous with a national panel of industry experts assessing the shortlisted entries and choosing the winners. Chairing the judging panel are Gill Dandy, senior consultant at The Centre for Strategy and Communication, and Chris Genasi, senior consultant at APCO Worldwide.
Gill said: “The standard of entries continues to improve year on year, which demonstrates an increasingly vibrant public relations profession. The judging process remained as robust as ever in its goal to ensure recognition and reward are hard won.”
The full 2012 West of England CIPR PRide Awards shortlist is:
Corporate and Business Communications
- Barefoot Media
A storm brewing: launching the Harbour Brewing Co. - Geometry PR
Up Close & Personal - Grayling/Offshore Marine Management (OMM)
Marine PR that was made to measure - Leapfrog PR
PKL – Olympic Catering Equipment Shortage Warning - Zurich and AIFA
Zurich fights for advisers
Not-for-Profit
- Communications Team, Royal United Hospital Bath NHS Trust
Say No to Norovirus - Golley Slater PR
The Big Lunch 2012 - Grayling/Wessex Reserve Forces & Cadets Association
Supporting the Region's Reservists - The Honest Truth Partnership
The Honest Truth
Best Campaign £10,000 and Under
- Barefoot Media
A storm brewing: launching the Harbour Brewing Co. - First Great Western
It's a wrap - Renegade Media
GCHQ 'Can you crack it?' - Spirit PR for Icon Films
River Monsters - The Honest Truth Partnership
The Honest Truth - Wild Card
The Spirit of Cornwall: The First Cornish Whiskey
Best Sporting Campaign (new category)
- Media Safari/Ottobock
Passion for Paralympics
Healthcare (new category)
- Media Safari/Ottobock
Getting back to where you once were - Media Safari/Siemens Hearing Instruments
Live out loud – Challenging the stigma of hearing loss
Consumer Relations
- 10 Yetis PR Agency/ Wish.co.uk
Zombies, zombies, read all about them! - Barefoot Media
Lambing Live at The Olde House
Best use of Media Relations
- First Great Western
Great Western Capacity Improvements - Geometry PR
Axe the Pasty Tax - Inside Media
Going the extra mile for Continental Tyres - Media Safari/Ottobock
One small step for man, one giant leap for the future of prosthetics - PamLloyd PR
Sweet Eve Strawberries – British Born and Bred - Spirit PR for Icon Films
River Monsters – the one that didn't get away
Integrated Communications
- Renegade Media
Ellenborough Park - The Vine
Ignite 2012
Best Use of Social Media
- Media Safari/Ottobock
Engaging disability communities through social media dialogue - PamLloyd PR
Pink Lady Apples – Join the Club
External Publication
- Communications Team, Royal United Hospital Bath NHS Trust
'Insight' the magazine for the RUH - Marilyn Smith/Wessex Water
Wessex Water's customer magazine - NHS Bristol
The Bright Ones book - PamLloyd PR
Pollybell – The Organic Farming Experts - The Honest Truth Partnership
The Honest Truth Resource Booklet - Triodos Bank
The Colour of Money
Best Event
- Grayling/St David's
Ladies' night at St David's - Leapfrog PR
Hotelympia 10K
Outstanding Young Communicator
- Ben Veal MCIPR
Plum Communications & PR - Ellie Lean MCIPR
PamLloyd PR
Outstanding Small Consultancy
- Inside Media
- Leapfrog PR
- Plum Communications & PR
Outstanding Public Relations Consultancy
- Grayling
A different kind of PR consultancy - Inside Media
Small But Mighty - PamLloyd PR
Pamlloyd Fresh Produce Marketing & PR
Crisis Communications
- Geometry PR
Axe the Pasty Tax
Best Use of Photography or Design
- Haslimann Taylor
Heritage Bathrooms: New Victoria - Media Safari/Ottobock
One small step for man, one giant leap for the future of prosthetics - PamLloyd PR
British Asparagus – Best of British - The Honest Truth Partnership
The Honest Truth
Regional Campaign of the Year
- Grayling/English Heritage
Days out worth talking about - NHS Bristol
Bristol Van Man
