Bristol communications consultancy Purplefish has been appointed as media relations partner for Redrow Homes’ West Country division.
The agency will work with the housebuilder in Devon and Cornwall to communicate its key messages and promote its developments through PR and social media. 
Purplefish has worked with Redrow’s South West branch, which covers most of Somerset, South Gloucestershire and parts of Wiltshire, since September 2016.
Following the success of that partnership, Redrow has extended the agency’s contract to include the new region.
Purplefish will now work with Redrow across both regions to promote its new and existing housing developments, its extensive community work and charity fundraising, and the positive contribution to the areas where it builds.
It will work closely with Redrow teams in Bristol and Exeter to drive sales of new homes, support events and handle incoming media inquiries regarding the developments.
Purplefish founder and managing director Joanna Randall said: “We are thrilled to have been appointed by Redrow West Country and look forward to working with them on the many exciting plans they have in place for 2018.
“Redrow prides itself on building thriving and sustainable communities, investing in people and skills, and designing beautiful functional homes.
“These are all messages we’re keen to communicate through a combination of media outreach, community engagement and social media.
“It’s been a huge pleasure working with the team at Redrow South West over the last 18 months and we look forward getting to know their colleagues in the West Country.”
Redrow West Country head of sales Annie Williams added: “We’re delighted to be working with Purplefish, who have done a great job for our colleagues at Redrow South West.
“We’ve got some beautiful current forthcoming developments across Devon and Cornwall and look forward to working with Purplefish’s team to promoting these new homes and other projects such as our bumblebee conservation work to wider audiences.”
