Butcombe Brewing has revealed the new strapline Truth In Every Taste as part of a rebranding designed to boost commercial growth and appeal to new audiences.
The brewer, founded in 1978 and based in Wrington, near Bristol, is expanding its brewing operation and embarking on a growth programme which will expand its pub estate to 100 outlets in the next three to five years. 
The new image is reflected in a newly designed contemporary Butcombe logo with a nod to the company’s almost forty-year history. Intended to reflect the tastes of today’s modern drinker, it also wants to appeal to the growing female craft beer market.
A T-Rex dinosaur is used as the new brand icon for the craft brewer’s Butcombe Original alongside a suite of new images for the full range of craft beers which also features Bristol’s very own legendary giant for Butcombe Goram.
The beer brand used consumer insight to develop and update its image. The new look intends to convey quality, consistency and originality of flavour.
Citing its core values as ‘against the grain’, ‘great is no great surprise’ and ‘the ingredients of a great friendship’, the new proposition will be seen on pumps, bottles and point-of-sale material including packaging, pump clips and bar runners.
Butcombe marketing manager Emmy Webster said: “This marks a huge step forward for the Butcombe brand. It is as much a reflection of who we are as it is a statement of the development of the company, our intent for the future and our ambitious growth plans. This new direction aligns with our vision of becoming one of the nation’s most popular brewers.”
Butcombe is owned by Channel Island-based beer, wine and pub group Liberation.
