Property consultants Jones Lang LaSalle has become the title sponsor of this year’s Bristol Balloon Fiesta.
The firm, which has a major office in Bristol, was one of four selected as sponsors by the Lord Mayor of Bristol at a gala dinner last night. All 35 members of the Fiesta’s 100 Club were eligible to become a key sponsor of the event.
Jones Lang LaSalle will now be title sponsor for the entire 2012 event – now officially called the Jones Lang LaSalle Bristol International Balloon Fiesta – as part of a package worth more than £120,000.
The firm’s brand will also be used on a hot air balloon at the Fiesta, which attracts half a million people over the four days and is the largest family event in the West.
Warmley-based brewer Bath Ales will sponsor the Thursday Night Glow and Bristol-based Kellaway Building Supplies will present the Saturday Night Glow, while the patron of the brand new Sunday Blades display will be Goodridge, the Exeter-based fluid transfer system firm.
For an investment of £2,000 all 100 Club members receive a valuable package of benefits, including corporate hospitality, balloon flight vouchers, presence on the website, which has 3m hits a year, a banner displayed in the main arena and VIP tickets to the event, plus the chance to become a major sponsor.
The head of Jones Lang LaSalle’s Bristol office Jeremy Richards said: “We’re delighted to be named the title sponsor of this year’s Fiesta. We’ve been part of the 100 Club for several years now as Jones Lang LaSalle and previously as King Sturge.
“Like the Fiesta, we have a strong presence in Bristol and an international profile – the synergy is great.
“We have a new hot air balloon and we’re really looking forward to maximising this opportunity and showcasing the Jones Lang LaSalle name at Bristol’s most iconic event and to its international audience.”
Chris Hathaway, chairman of this year’s organising committee, added: “We are really pleased with the support we’ve received from businesses and grateful for their contribution.
“We look forward to working with our main sponsors and all of this year’s members to deliver another spectacular ballooning event for the hundreds of thousands of people that visit the Fiesta each year.”
This year’s Jones Lang LaSalle Bristol International Balloon Fiesta is between August 9 and 12.
