Regional law firm Michelmores, which has an office in Bristol, has unveiled a new strategy and visual identity to reflect its sustainable ambitions.
The ambition behind Destination 2030 is to develop “a more diverse, equitable and engaged business, with a vision that delivers both profit and purpose”, said the firm, which employs more than 450 people across its four offices. 
It also aims to become the destination law firm for enterprises and individuals navigating change to find a positive future by building on its strengths and equipping its people with the resources, tools and mindset that best serves the evolving needs of clients.
Alongside the launch of the strategy, Michelmores also revealed new branding, pictured, which it said brought “a fresh, distinctive look and message” to help set it apart from its competitors.
The full-service firm said underpinning its legal work was a strong commitment to promoting sustainable business practices.
Michelmores managing partner Tim Richards, pictured, said: “As people, as lawyers and as an organisation, we have a key role to play in the transition to a green economy.
“Through our client work, pro-bono work and community partnerships, we are driving positive change.
“We focus on work that delivers a sustainable economy that reflects who we are, how we do things and our core values.”
He said Michelmores was proud to promote an agile working business model, allowing it to provide the best client service, support inclusion and wellbeing.
The new strategy provided the firm with a blueprint for what it stood for today – and where it will go in the future.
“We’ve sharpened our focus and honed our values, to help us to navigate a more positive future for our clients, our communities and our own business,” Mr Richards added.
“We live in times of great change and uncertainty, so our vision is to guide our clients towards an enduring, sustainable and resilient future.
“I am genuinely excited about how we will be helping our clients to navigate change and opportunity, and to help them create more sustainable business models for the future.”
He said the creation of its new visual identity had been an insightful process.
“We believe it better reflects the human, authentic and innovative approach we take with our clients, as well as our commitment to a sustainable future,” he added.
He also said the firm was approaching the end of its financial year in a strong position, with growth across its core private wealth, business and real estate groups.
During the year it also made five senior lateral partner hires across its Bristol, Cheltenham and London offices – four of them women.
This further supported the gender parity aspirations at the firm, which also has an office in Exeter, with 43% of partners now female.
