Communications agency McCann Central has appointed former Berkeley Communications director of strategy Pat Southwell to lead its PR and social team in Bristol.
Pat, pictured, spent nearly six years at Berkeley in London, where was also a group board director and contributed to significant growth, helping win and consult on clients including BMW’s Alphabet brand, Disney, Epson, Freesat, Siemens Healthineers, Staples Solutions, Yodel and Zyxel. 
He also supported the Berkeley Kommunikation team, based in Munich. He has also worked at the Red Consultancy and Band & Brown Communications.
McCann Central said Pat’s arrival supported its growth as a “formidable force” in the PR industry. Reporting to McCann Bristol managing director Andy Reid, he will work on clients such as Cathay Pacific, Flybe, Haynes Manuals and Bottle Green among others.
Andy said: “Pat joins an incredibly strong senior management team and will supercharge our PR and social activity, making the 70-strong staff in Bristol a force to be reckoned with. We’re continuing to win work with some of the UK’s biggest brands and his creativity and knowledge of the sector can only help to strengthen that position.”
Pat added: “Joining McCann couldn’t be a better move. It’s a global powerhouse that I’ve always admired. Being part of the team is a huge honour and I can’t wait to grow the PR and social team even further. We’ve got some fantastic clients and soon there’ll be even more.”
McCann Central is the UK’s largest integrated marketing communications agency, employing more than 500 people providing a range of services spanning advertising, media, PR & social, digital, production and activation.
Its PR and social operation is now one of the largest regional operators with a 60-strong team based in Birmingham, Bristol, Milton Keynes and London, providing a range of specialist services across PR, social and influencer.
