Wriggle, the Bristol-based app that connects users to exclusive, on-the-day discounts at bars and restaurants, is to expand into London and Manchester after hitting its investment target of £130,000 on crowdfunding website Seedrs.
The funding, from more than 160 individual investors, takes the innovative start-up a significant step along its ambitions to become a national player covering 10 cities within a year.
Since its launch in May, Wriggle – which is based at SETsquared in Bristol’s Engine Shed innovation hub Temple Meads – has had more than 3,000 downloads through word-of-mouth alone and generates 800 views a day.
Its app promotes unique eating, drinking and going-out experiences which help local businesses fill spaces.
Founder Rob Hall said: “These last few months have been hugely exciting. The response in Bristol has been amazing – and the word keeps spreading. We have a strong core-team in Bristol, and with the finance raised, we can focus on helping more high quality, local and independent establishments connect with nearby customers.”
While the crowdfunding campaign has reached its goal, the round is open for further investment for the next six days to allow Wriggle to raise further funds to grow even quicker.
Wriggle recently won the SETsquared Bristol annual innovation award.