Innovators to explain how to keep creativity at the heart of a business

October 31, 2011
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Three Bristol-based entrepreneurs will explain how they have risen to the challenge of retaining creativity in their businesses at an event next week.

The three – Griff Holland, co-founder of whole food outlet Friska, Mark Mason, chief executive of Mubaloo, the UK’s largest developer of mobile phone applications, and Miles Bullough, broadcast and executive at Aardman Animations – will give an insight into the different stages of developing creative businesses.

The event is jointly staged by the Chartered Institute of Marketing (CIM) and the Institute of Directors (IoD) at the UWE Bristol Street Cafe on the university’s Frenchay campus. It will address issues such as How do you innovate to take your business from micro to global?, Is there any such thing as a new idea? and How do you keep business creativity fresh in order to stay one step ahead of the competition?

Event organiser Karen White, deputy chair of the IoD in Bristol, and director of JBP PR & Parliamentary Affairs said: “Keeping creativity fresh is increasingly important to sustain growth in today’s fast-moving business landscape.

“Friska, Mubaloo and Aardman will be taking us through the creative challenges of business at three very different stages of their lifecycles – start up, a nationally-expanding enterprise. and an established household name across the globe.

“We also want this event to act as a platform for budding entrepreneurs to get involved in creative business thinking.”

The November 10 event, which starts at 6pm and includes drinks and a light buffet, will also act as a networking opportunity for attendees.

Ticket are £13+VAT (£15.60) for IoD and CIM members and guests, £17+VAT (£20.40) for non-members

To book visit  http://ow.ly/5rphd or www.iod.com/Home/Local-Network/South-West/Events/Innovation-for-Growth

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