Grundon takes up key waste role at Wake The Tiger as ‘amazement park’ pursues B Corp status

April 30, 2024
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Bristol immersive visitor attraction Wake The Tiger has appointed Grundon as its new waste management partner as it continues its journey towards gaining coveted B Corp accreditation.

The self-styled ‘amazement park’, pictured, has welcomed more than 300,000 visitors since it opened its heady mix of interactive rooms, corridors, displays and features two years ago in a former paint factory in the city’s once industrial heartland of St Philips. 

But while its owners, the Bristol-based team behind the successful Boomtown dance music festival, are striving to make the recently expanded attraction as sustainable as possible, they were finding waste management a tough issue to get right.

Management became frustrated with the poor service provided by its previous waste management provider, which culminated in two missed bin collections over the busy Easter weekend – leading to a headache for the firm and stress for its staff.

They problem was made worse as Wake The Tiger is in the process of applying to become a B Corp – the internationally-recognised gold standard certification for businesses that balance people and profit and aim to make a positive impact on the planet.

Grundon, which has been established in Bristol since 2020, already manages waste streams at a raft of major events, including Royal Ascot and the British Grand Prix, as well as sporting clubs such as Forest Green Rovers and Gloucestershire Cricket Club. 

Grundon Bristol sales manager Nick Malvern said the company was delighted to support Wake The Tiger with its waste management as it progresses towards gaining B Corp status.

“We know that it’s a rigorous and time-consuming process to achieve it, and that once attained it requires constant monitoring and improvement to maintain,” he said.

“So, from a waste management perspective, Wake The Tiger will need a partner who can provide detailed and meticulous data on the processing of the variety of waste streams that it produces.

“That’s something we pride ourselves on and we’re only too happy to help.”

He said the company knew how detrimental poor waste management could be to the functioning and image of any organisation. 

“So businesses that are serious about their appearance to customers, their staff and the general public should carefully consider whether their bins and waste streams are being properly managed,” he added.

Wake The Tiger general manager Ruth Collins said: “We’re a very creative organisation but for that artistry to work we need a well-organised and orderly basis to operate from.

“So it’s great to finally be working with a waste management partner that prides itself on the impact its services have on a client’s operations, and that can be a partner in our journey towards this prestigious B Corp status.

“It’s early days but we’ve already been impressed with Grundon’s speedy ability to answer questions about sustainability policies and waste carrier licences, as well as their confidence in properly dealing with specialist waste streams.”

Berkshire-headquartered Grundon, which was founded in 1929, works with customers across the South of England to provide a total waste management service for the reduction, reuse, recycling, recovering and disposal of waste.

Since launching in Bristol, it has opened a depot in St Philips and introduced a £300,000 state-of-the-art electric collection vehicle.

Pictured above: Nick Malvern of Grundon, centre, flanked by Wake The Tiger’s Ruth Collins and Hal Lewis-Norman

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