Bristol-based Greenhouse PR, which works exclusively with entrepreneurs and organisations committed to social and environmental change, has joined an exclusive global group of businesses striving for a more inclusive economy.
The agency has been certified as a B Corporation – the latest in Bristol to be accepted into the worldwide B Corp organisation after a rigorous application progress.
B Corp is described as being to business what Fairtrade is to coffee or bananas. There are more than 2,000 certified B Corporations from more than 130 industries across 50 countries. They have a single unifying goal – to redefine success in business by moving to a purpose-driven business that creates benefits for all stakeholders, not just shareholders.
To become a B Corporation, companies are evaluated on their business mission, values, and operations, and must achieve the highest standards of social and environmental performance, transparency and accountability.
Greenhouse PR, which also has an office in London, works exclusively with pioneers and entrepreneurs to increase their impact and accelerate change towards a resilient and sustainable future.
Clients include campaigning NGOs, entrepreneurs and progressive businesses tackling sustainability challenges in energy, transport, air quality, food, recycling, health and wellbeing, and mobilising investment to grow the new economy.
In the last year alone Greenhouse has managed a huge variety of campaigns helping to develop profile for significant issues, new products and services, and behaviour change initiatives.
Its certification means Bristol is now the second biggest B Corp hub after London with certified companies including Pukka Herbs, Triodos Bank, Neighbourly and Resource Futures. Global brands in the network include Natura and Ben and Jerry’s.
Greenhouse PR founder Anna Guyer said: “Greenhouse PR is a small agency with a highly committed team completely driven by its purpose. We join an inspiring community of organisations who share our values and are committed to purpose beyond profit.
“It is an endorsement and reward for the great campaigns that we have delivered on behalf of our clients, who all work to accelerate the transition to a low carbon economy, ways that benefit society and the planet.”
B Corp community manager Kate Sandle added: “B Corporations are a global movement using business as a force for good. Greenhouse PR is genuinely committed to positively impacting its employees, community and the environment and we are delighted to welcome them into the community.”
Triodos Bank MD Bevis Watts said: “We welcome Greenhouse to the B Corp community. It is positive to see other organisations driving the success of sustainable business in Bristol. The support from Greenhouse PR in developing high profile campaigns on ethical and sustainable finance is something we are proud of.”
Greenhouse received its certification today, Thursday, on the same day as the B Corp Kick Off event for the South West in Bristol.
Called Using Business as a Force for Good, it was hosted by Triodos Bank, Europe’s leading ethical and sustainable bank and a Greenhouse client, at its UK headquarters in the city.
Local companies, sustainability networks, local authorities, academics and sustainability consultants gathered to connect, support and empower businesses and individuals to play an active role in creating a more sustainable and inclusive economy.
Greenhouse last year was named Green PR Agency of the Year at the Business Green Awards for the second year, beating some of the UK’s largest PR agencies.
The agency’s top 10 campaigns from the past year are:
1. Saving bio-dynamic farm in perpetuity for the local community.
2. Highlighting the risks of fossil fuel investment on pension funds.
3. Driving investment in social and responsible investment funds.
4. Highlighting issue of air pollution and need for new technology in road transport.
5. Launching Europe’s first renewable biomethane fuel for HGVs
6. Creating debate on sustainable palm oil with consumers globally.
7. Demonstrating business benefits for corporates switching to renewable energy.
8. Highlighting health impact of green buildings to global audience.
9. Raising issues of gender and impact on sustainability of the cotton supply chain.
10. Launching smart battery technology to develop the smart UK energy grid.
Pictured: The Greenhouse PR team
