BRAVE Enterprise, the not-for-profit business advice organisation based in Bristol, is staging a series of business training workshops during June.
Promote your Business with PR 
Date: Thursday, June 8
Time: 10am – 1pm
This practical introduction to PR is for anyone who wants to learn how to promote their business through the media. The half-day workshop will equip them with the essential skills needed to generate valuable publicity in the local, trade and consumer media. Attendees will also learn how to write engaging content for social media. The workshop is presented by Paul Mullins, an experienced PR consultant and former business journalist who has worked in the media for more than 20 years. Course content:
· Create newsworthy stories about your business
· Write professional press releases
· Pitch stories confidently to journalists
· Write engaging blogs for target customers
· Use PR to achieve your business goals
Using Social Media
Date: WednesdayJune 21
Time: 10am – 1pm
This workshop is for anyone who wants to find out how to make Facebook and Twitter work better for their business and be more organised and strategic about their social media marketing. By the end of this seminar attendees will understand the possibilities of cost-effective content marketing channels and be better at promoting your business. They will take away some tools and tips to make it easier to manage.
Introduction to Search Engine Optimisation
Date: WednesdayJune 21
Time: 2pm – 5pm
If your website plays a key part to your business then this workshop will help you maximise its potential. It will equip you with the tools you need to make your site feature more highly in Google and other search engines. The course will cover:
· How do search engines work?
· The changing face of Search Engine Optimisation
· How can you make it work for you?
· Checklist to boost your website
Essential Customer Care
Date: Wednesday June 28
Time: 10am – 1pm
This workshop is for anybody who wants to improve the quality of their customer service. The higher quality customer service they provide, the higher level of customer satisfaction they will enjoy, and that will translate into repeat business and more revenue. Generally 80% of revenue comes from 20% of repeat customers. Using our trust-based selling skills, we will help attendees build their customer service into a tool that will help their business thrive.
Course Content:
· Defining customer care and why it is important
· Identifying your customers and their needs
· Meeting expectations and achieving excellence
· Key communication skills
· Handling customers who are difficult or indifferent
· Developing new customer relationships
Improve Your Presentation Skills
Date: Wednesday June 28
Time: 2pm – 5pm
This workshop is for all those who want to improve the way they pitch their business to others and to increase their confidence in delivering both formal and informal sales presentations. A sales presentation can make or break a deal. Many people dread giving them, others love making a pitch – although that doesn’t mean they are doing them well. However they feel about presentations, they can always improve their approach and increase their confidence with some practical tools and simple techniques.
Course Content
· Identify the characteristics of an effective talk or presentation
· Know the communication process
· Consider factors affecting delivery style
· Know how to build confidence when presenting
· Prepare and present a well-structured presentation
Marketing on a Shoestring
Date: Thursday June 29
Time: 10am – 1pm
This half-day workshop is for all those who have an interest in cost-effective marketing of their business and wish to develop the skills needed to implement a marketing strategy. It will give them an understanding of the fundamental principles and practice of marketing in a clear and logical way. Those taking part will start to develop a strategy based on their own business needs and will explore some key tools and tactics to help them implement it back in the workplace.
Course Content:
· Identify the stages in the marketing planning process
· Understand the importance of creating a strong brand
· Know the different characteristics and applications of the marketing mix
· Consider implementation issues and ways to overcome challenges
· Have the foundations for a relevant and comprehensive marketing strategy
Improve your Time Management
Date: Thursday June 29
Time: 2:00 pm – 5:00 pm
This workshop is for anyone who wants to learn practical skills to manage their time more effectively. This will not only help them develop a more successful business, but also create a better work-life balance.
Course Content:
· Identify what makes an effective time manager
· Know effective methods of managing interruptions, paperwork and email
· Manage and organise your priorities effectively
· Effective schedule tasks and protect the time
· Focus on goal-related activities
· Develop a personal action plan that works for you
All workshops are held at BRAVE Enterprise, The Coach House, 2 Upper York Street, Bristol BS2 8QN.To book a place visit www.brave.org.uk or phone 0117 944 5330.
