An innovative marketing campaign to encourage diners into Bristol’s independent ethnic restaurants has been launched.
The campaign, Around the World in 80 days, aims to raise awareness of the wide range of cuisine types available in the city.
Restaurants from all over Bristol will be running a series of exclusive offers, competitions and events during the 80-day promotion, which takes place at a traditionally quiet period of the year for the restaurant trade.
Diners will be able to take a worldwide foodie tour on their doorstep by downloading an exclusive voucher from the campaign website www.80-days.co.uk, which also includes full details of all offers and competitions as well as restaurant and chef profiles, recipes and menus.
The campaign is the result of collaboration between three Bristol marketing agencies Coconut Chilli Digital, Objective1 and Red Cherry PR. Bristol’s has a vibrant and growing ethnic restaurant scene and diners can find dishes ranging from Brazilian feijoada to Jamaican ackee & saltfish.
Navina Bartlett, of Coconut Chilli Digital, said: “Many independent restaurants have experienced a severe downturn in trade over the past few months and, unsurprisingly, this includes the recent festive period.
“We wanted to do something positive to encourage Bristolians to dine out and support their favourite restaurants, or perhaps to try a totally new cuisine.”
Among the venues taking part are upmarket new Indian restaurant, Namaskar Lounge on Welshback, Chinese restaurant Dynasty, and Surakhan, Bristol’s first Korean restaurant.
Namaskar Lounge director Aiub Xec (known as Altaf) said: “I believe the campaign is an innovative way to help give local independent restaurants and higher profile and the recognition they deserve.”
