Gloucestershire Cricket has announced two sponsorship agreements as it prepares for its first season at the redeveloped County Ground.
St Austell Brewery, which last year signed a six-year partnership to become major sponsor and the main supplier to its club bars, is to become a shirt advertising sponsor.
The logo of the brewery’s Tribute beer will appear on the left collar of all first team players’ shirts in the coming season.
Gloucestershire County Cricket Club Chief Executive Will Brown said: “St Austell Brewery and Gloucestershire Cricket are at the beginning of a great relationship and we’re really excited to see St Austell extend their partnership to include a presence on our ever popular shirts.”
St Austell Brewery managing director James Staughton said: “Gloucestershire County Cricket Club is an ideal partner for St Austell Brewery and our sponsorship will help us to be seen and become better known among customers in Bristol, Gloucestershire and surrounding areas. Cricket is a wonderful game and we are delighted to be working with the club and looking forward to an exciting season ahead.”
Meanwhile telecoms firm Total Ltd has renewed its sponsorship of the club as official club partner for the 2014 season.
The Cheltenham-based firm first became shirt sponsors in 2009 and increased its support by becoming the official club partner from 2011.
Managing director Stuart Baikie said: “2014 looks set to be an exciting season for Gloucestershire and we are very pleased to continue as official club partner and Sponsor.
“The new pavilion is a fantastic facility and with the completion of the Mound Stand and the return of international cricket to the County Ground, we are looking forward to working closely together and sharing in the club’s successes both on and off the pitch.”
Pictured: James Staughton – St Austell Brewery managing director, James Fuller GCCC, Ian Saxelby GCCC, Alex Gidman GCCC and Andrew Hawkins – St Austell Brewery Sales development manager
