Bristol-based communications and design agency Proctor and Stevenson has been granted a UK patent for its marketing automation technology, Intimis.
This allows users to track and retarget customers without the need for software installation or cookies. The company says this is a unique approach in the market and provides a secure, efficient and cost effective means of delivering modern marketing techniques.
Proctor and Stevenson managing director Roger Proctor, said: “We firmly believe marketing automation will become more and more prevalent in the UK. It has become a standard technology in the US – this country is just behind that curve but that will change once businesses recognise how much more economically their campaigns can be run.”
The efficiencies presented by implementing Intimis into clients’ marketing campaigns are huge with one customer seeing a 260% rise in leads and another a 50% reduction in cost-per-lead.
Proctor and Stevenson, which was established in Bristol three decades ago, has clients ranging from AXA and Xenel to BMW and Zurich covering IT, financial services, engineering, manufacturing, aerospace, public sector, education and many other areas.
Kevin Mason, Proctor and Stevenson's head of technology and strategy, said: “It may seem somewhat unusual for a design and marketing communications company to invest in their own new technology but the figures speak for themselves. The emerging marketing automation sector has been valued at $100m and this is just the beginning. Equally, we see increasing convergence of media channels so it is becoming possible to offer much more precise metrics – our clients recognise this and those agencies that cannot meet their needs will be at a major disadvantage.”
The Bristol company also has patents pending for in several other key territories for Intimis which was developed with the support of Creative Industries iNet (Innovation Network). This is a £3.2 million programme of support designed to help the South West’s creative businesses thrive and advance the area’s growing reputation as a global creative centre of excellence. The iNet is a part of Solutions for Business, funded by the European Regional Development Fund and led by South West Screen.
