Bristol-based specialist insurance broker Brightside has launched branded car insurance with high street retailer Debenhams.
The product is available online through www.debenhamscarinsurance.co.uk and by phone through its UK-based call centres.
Debenhams head of personal finance Mike Hazell said Brightside was chosen as partner because of its reputation for innovation within the industry and the high value it places on customer service.
“We’re confident that this partnership will enable us to offer first-class car insurance to customers and will raise the profile of Debenhams Car Insurance services within our existing market and beyond,” he said.
Brightside chief executive Martyn Holman added: “This partnership between two major players in their relevant industries will benefit both for many years to come. We look forward to bringing the brand to the attention of a large audience.”
