Butcombe signs up to app that’s fighting food waste and boosting sustainability

December 10, 2021
By

Bristol craft brewery and pub chain Butcombe has become the latest hospitality and catering business in the city to join the war on waste food by partnering with the Too Good To Go app.

Butcombe is to offer the service initially at eight of its pubs, including the Whitmore Tap on Whiteladies Road, Clifton. 

The Too Good To Go app was launched in 2016 to combat waste within the food industry by listing unsold items at local businesses, letting customers buy and collect it at a discounted price so it gets eaten instead of binned.

More than 16,000 businesses across the UK have already signed up to the service, including one in three food and drink businesses in Bristol.

Last week Visit West, the destination management organisation that covers the city through its Visit Bristol brand, launched a partnership with Too Good To Go meaning through which any hospitality and food business among its members can sign up to use the app for free.

To use the service, consumers simply download the free Too Good To Go app and search for nearby businesses with unsold produce.

They can then buy a Too Good to Go Magic Bag and collect it at an allotted time.

Alice Bowyer, executive chef of Butcombe parent group Liberation, said: “We take the issue of food waste incredibly seriously and the Too Good To Go app goes a long way in helping us find good homes for unused food and drink products.

“To begin with we’ll be focussing on Sunday roasts, cask ale and surplus kitchen ingredients.”

The success of the app powers Too Good To Go’s wider efforts to develop a food waste movement, working with schools, industries and governments to build a planet-friendly food system

Too Good To Go account manager Andrew Furness said: “We are thrilled to work with the beautiful Butcombe Pubs & Inns sites to help them reduce their food and drink waste and bring sustainability further into the core of their businesses.

“Focusing on Sunday Roasts, cask ale and any potential kitchen surplus, we’re excited to further entrench the pubs within their communities as key environmental advocates.”

Other Butcombe pubs using Too Good To Go include The Swan Inn at Rowberrow and The Crown at Dyrham.

Butcombe owns 60 pubs in an areas stretching from Bristol and the South West to the South of England and the West Midlands.

The Whitmore Tap, pictured, formerly The Penny, was converted earlier this year to become Butcombe’s first taproom and renamed after Simon Whitmore, who founded the brewery in 1978.

Its other Bristol pubs include The Bell in Stokes Croft, The Cottage Inn at Baltic Wharf, the Hatchett Inn on Frogmore Street and The Ostrich on Lower Guinea Street.

It was bought by Channel Island-based beer, wine and pub group Liberation four years ago.

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