A social enterprise working to support a healthy, thriving community in South Bristol has been chosen as the first winner of a charity support programme launched in the city by digital marketing agency Noble Performs.
Under the Noble Deeds scheme, which the agency’s North American parent company has operated in the US for a decade, Heart of BS13 will receive a £12,000 package of digital marketing support. 
Noble Performs had invited local charities and not-for-profits to apply for the programme – with Heart of BS13 chosen due to the crucial role it plays in the community by supporting individuals and families through the cost-of-living crisis as well as improve health equality in the area.
Noble Performs performance marketing manager and chair of the UK Noble Deeds committee, Lorenzo Campbell, said: “It was, of course, a tough decision to make with so many deserved winners.
“However, after seeing the amazing work Heart of BS13 are doing and how we could help them really engage people in the local community to build on this, they became an obvious winner.
“Not only does Heart of BS13 strive to become self-funded through social enterprise initiatives such as selling produce from its flower farm, on-site kitchen ready meals and unique outdoor event-hire space, it puts the benefit gained directly back into the community.
“The community fridge, outdoor volunteering and social opportunities are all focused on improving the health and wellbeing of the local community.
“There’s also a climate action and community stewardship of the local environment element to Heart of BS13, which really resonates with our own values at Noble Performs.”
The digital marketing support from the Noble Deeds programme comes at pivotal time for Heart of BS13 as it accelerates is social enterprises to offer more to the community in Hartcliffe and Withywood.
Chief executive Georgina Perry said: “The past couple of years have seen us take stock of what we’re doing and which of our initiatives will help us most efficiently achieve the health outcomes we want in our local community.
“There’s so much passion and support for what we’re doing, the next stage in our evolution is about how we harness that and focus our efforts for maximum positive impact.
“Working with outside digital marketing experts will really help us to sharpen up our thinking around this and where we should focus our efforts to promote what we are doing.
“It’s also a great opportunity for our team here to build their digital skills through working with the Noble Performs team.
“We’ll be able to retain these skills for the future and make more informed decisions when we’re considering marketing activities.”
Originally launched by Noble Performs’ headquarters in Nevada, Noble Deeds has helped dozens of charities over the past decade.
It has also expanded in line with the agency’s growth, donating services worth more than $200,000 (£163,000) a year to good causes.
Noble Performs, which helps clients such as Adobe, Rolls Royce, Air Asia and Yosemite with their international digital presence, employs more than 70 people across its offices in Reno, Las Vegas and Bristol.
It was established by Jarrod and Season Lopiccolo in 2004 to provide a range of services spanning web design & development, SEO, paid media marketing, content marketing services and conversion rate optimisation.
Its Bristol base is in the Runway East hub on Victoria Street, where it shares an office with sister firm, brand agency Mr B & Friends.
Pictured: George Perry, Heart of BS13 CEO, left, with Noble Performs digital marketing executive Ellen White. Photo by Stephen Lewis.
