Bristol-based technology and insight specialist agency Edo has promoted its head of people and partnerships Claire Moyne to become its new managing director.
Claire takes over running the business from Nick Torday, who led Edo for six years. He is now working in an advisory role and leading on some consultancy engagements with Edo clients. 
Edo rebranded from its original name Sift Digital last year following its demerger from parent group Sift in 2016. Sift founder Ben Heald, pictured with Claire, remains chairman of both firms. The agency’s clients include Amnesty International, British Heart Foundation, St John Ambulance and Bristol Energy.
Claire joined Edo in 2011 as an account director before being quickly being promoted to head of client services the following year. She was then promoted again in 2016 to head of people and partnerships, guiding the business in becoming a progressive employer and building lasting relationships with clients.
In that role she brought in initiatives such as a nine-day fortnight, which led to Edo being awarded the ‘best place to work in tech’.
She will continue this in her new role while also setting Edo’s direction and drive growth by inspiring its team to deliver results.
Edo has also made a number of other promotions with Alex Barker becoming experience director, Paula Heasman taking on the role of operations director and Claire Lewis moving to people & wellbeing lead while Lauren Howells is now business development lead.
Claire said: “I am delighted and honoured to take on this role at an exciting time for Edo. Nick has developed our consultancy offering which has seen Edo really grow as a company and deepen the relationships we have with our clients.
“I look forward to continuing to build these relationships and helping to ensure our clients are better prepared to compete in the future.
“I’m so proud of the team we’ve built; the culture and talent at Edo is unique and I have absolute confidence in creating opportunities for growth ahead.”
Nick Torday added: “I’ve tremendously enjoyed the past six years of leading and shaping Edo’s growth and felt that now was a good moment for a change. Working with the fantastic team here has been a privilege and I’m delighted to be handing over the reins to Claire.
“We’ve worked closely together for many years now and I know that Claire absolutely has the best interests of our people and our clients hardwired within her. Edo will continue to flourish under her guidance.
“I’m really pleased that I will still be a part of the gang and able to continue working with and adding value to our great client base in my consulting capacity.”
Edo chair Ben Heald said: “It sends a fantastic message to the team when promotions come from within, so I’m delighted that Claire gave such a compelling case to the board that she was the right person to take the business forward.
“And based on Edo’s recent new client wins, it’s much better to be making these changes from a position of strength. I’m very much looking forward to supporting Claire in her new role; and also delighted that Nick stays with the business as an advisor and lead consultant.”
