Bristol-based PR, communications and brand agency Wonderland Communications has been appointed by international giant Kraft Heinz to work on its iconic baked beans brand.
The 18-month-old agency beat off rivals in a six-way competitive pitch to land the project – its first with Kraft Heinz, the world’s fifth-largest food and beverage company in the world. 
Its work will focus on celebrating one of the company’s best loved products – and national treasure – Heinz Beanz.
Kraft Heinz director of corporate & government affairs Nigel Dickie said: “From the six agencies we saw, it was clear to us that the team at Wonderland had pulled together a pitch-perfect strategy to meet the Heinz Beanz brief. They are clearly passionate about helping us create love and celebration for Beanz.”
Wonderland Communications, which also has an office in London, describes itself as unconventional and curiously creative, striving to create the unexpected out of the everyday.
Founder Alison Weir said: “We’re over the moon to be working with the team at Kraft Heinz, home to some of the most-loved and trusted brands that have become grocery essentials across the nation.
“Without revealing too much about what we’ll be up to in the coming months, the Heinz Beanz brief couldn’t be more perfect a fit for Wonderland.”
The agency has also worked with clothing firm Superdry, Bristol-based travel company Sawday’s Canopy & Stars glamping offshoot and artist and ex-KLF musician Jimmy Cauty.
