Bristol-headquartered strategic communications and engagement consultancy JBP has been appointed by South West law firm Ashfords to raise its profile in its target markets.
JBP will be responsible for providing PR support to the firm’s specialist teams covering agriculture, retail, technology and energy and waste sectors. 
Ashfords employs more than 500 people across its offices in Bristol, Exeter, London, Plymouth, Taunton and Tiverton.
The firm also has a strong international presence, with extensive experience of working with clients overseas. As a leading member of the ADVOC network of independent law firms, it can co-ordinate the delivery of legal advice from over 100 jurisdictions worldwide.
JBP has handled business-to-business communications for a range of leading firms in the professional and business services sectors since it was launched more than 30 years ago. The agency also has a public affairs operation in London.
JBP managing director Chris Lawrance said: “Ashford’s specialisms and growth ambitions present exciting PR opportunities and we will be creating a number of high-profile campaigns which will put the law firm in the spotlight.”
Ashfords partner and head of Bristol Chris Dyson added: “JBP has a wealth of experience, not just in the legal sector but those markets in which we specialise.
“With a public affairs operation in Westminster it is also in an ideal position to provide added value political and legislative insights which support our communications and engagement activities.”
JBP also has offices in Cardiff, London, Manchester and Warwick.
