Bristol-based independent digital marketing agency Flourish appointed former Havas senior account director Dan Watkins as it continues to recruit senior talent from established businesses as they grow their leadership team.
Dan, pictured, brings a wealth of experience to Flourish, having previously worked in the Bristol offices of full-service creative agency TMW Unlimited as a client account director and DGB (now Merkle) as a senior account manager. 
At Cirencester-based customer experience agency Havas CX helia, he was part of the agency’s flagship Lloyds Banking Group account.
In his new role at Flourish, Dan will be responsible for overseeing some of the agency’s largest client accounts, further enhancing the agency’s customer journey capabilities by working alongside its new dedicated CRO team.
Flourish said his expertise would be instrumental in delivering exceptional service and top-quality campaigns to help clients achieve their goals during a period of potentially tough market conditions.
Flourish managing director Ian Reeves said: “Dan’s depth of experience gives clients the confidence to approach their challenges differently.
“The result is effective technology-led solutions based on genuine insight and blended with traditional direct marketing techniques.
“His understanding of the commercial aspects of a client’s business together with his strategic approach is an exciting prospect and is a key part of Flourish’s continued growth.” 
Dan added: “I love to motivate teams and have a proven track record in establishing, maintaining and growing key accounts, through a passion and commitment to deliver quality work and unquestionable value-for-money to my clients.”
Flourish works with a range of tech clients to deliver data-driven customer journeys to optimise, elevate and ultimately transform their CRM.
Last November it topped the Email Marketing category at the Performance Marketing World Awards for its work with consumer electronics brand Samsung on the launch of its Galaxy S22 phone.
Dan is the latest addition to Flourish’s leadership team. Nate Taylor joined as commercial director and leader of its Dubai office and Rob Manley as technical director – both joining from client-side backgrounds working within big brands such as Ministry of Sound, EMI, Clarks and Screwfix.
