Bristol-based tech-focused investment bank ICON Corporate Finance has appointed Alice Bradshaw-Smith as its new head of marketing.
Alice brings wealth of in-house and agency experience across sectors including tech, private equity, property and law to the role and a broad mix of complementary marketing skills to the role, developed through her work with companies ranging from a start-up to a major plc.
Most recently head of marketing at Bristol-base high-growth utilities scale-up The Bunch, Alice also spent four years at Bristol creative communications consultancy Purplefish, delivering campaigns for clients ranging from investment group BGF, housebuilder Redrow and invoice finance provider Optimum Finance.
Alice, who gained a first-class honours degree in Politics and Spanish from the University of Bristol, has also worked as a journalist in Colombia.
In her role at ICON, she will drive awareness of the award-winning merger & acquisition (M&A) and fundraising firm among new and existing audiences.
The firm, which also has offices in London and San Francisco, has closed more than 250 deals since its launch in 1999 and boasts a global network of relationships alongside deep tech industry expertise.
Its San Francisco office, which was established in 2020, gives it direct access to the tech and deal hub of Silicon Valley, where billion-dollar start-ups thrive and appetite for investment in and acquisition of disruptive technology is unrelenting.
Tech sector specialisms across the international team include fintech, cyber, AI, healthtech, digital media, enablingtech, enterprise software and managed services.
With digital transformation driving activity across the board, ICON is ideally positioned to support clients in delivering on their M&A and funding strategies.
ICON founder and CEO Alan Bristow said: “We are delighted to welcome Alice to the ICON team. Her experience, energy and enthusiasm for the role make for a great fit at a crucial time of expansion for the business.
“With a solid pipeline of deals, we are anticipating a strong finish to 2022, underpinned by ICON’s guiding principle: to achieve the best possible outcome for our clients. This dedicated marketing resource will no doubt elevate our message and enable more tech businesses to benefit from our proven track record of success.”
Recent ICON deals include advising on the acquisition of ForePaaS by OVHCloud, the European leader in cloud computing; securing growth funding for global software company TimeXTender from growth equity investor Monterro; and acting for Cloud Direct on its strategic investment from Crayon Group.
Pictured: New ICON Corporate Finance head of marketing Alice Bradshaw-Smith with founder and CEO Alan Bristow
