Bristol marketing agency Mr B & Friends has created a new brand and visual identity for email archive migration technology business Transvault as part of a wider business transformation programme.
Founded 14 years ago, Clevedon-based Transvault has become the global market leader in email archive data migration. 
Working exclusively through an IT partner network, its proprietary technology enables organisations to safely and securely move significant data from internal servers to the cloud – often as part of an organisational digital strategy.
The brand programme was led by chief marketing officer Tim Cardinal, who joined the business last year from Bath-based advanced analytics firm Actual Experience, where he was marketing director.
He called in Mr B & Friends to stage interactive workshops with its US and UK teams and research among key partners that showed perceptions of the high quality of Transvault’s service also stemmed from the collaborative way in which the team tackled even the most challenging projects.
Mr B & Friends CEO Simon Barbato said: “Transvault are at an exciting juncture. As more and more businesses move from tin to cloud, the need for a solution that achieves email archive migration efficiently and cost-effectively becomes more and more apparent. This is where Transvault really adds value.
“We’ve worked with Tim at his previous roles and have always enjoyed the vision and challenge that he brings to the table. This challenge was equally exciting.” 
Mr B & Friends strategic lead Gareth Atkinson said the brief had been to give Transvault a strong, cohesive brand that stood out in a crowded category.
“We got a real sense of the team’s purpose and spirit of pulling together to provide quality solutions, which formed the basis of the brand strategy,” he said.
The new brand places the focus on Transvault’s ability to tackle large and complex migrations in a clear and logical manner, consolidated into the brand positioning ‘refreshingly simple’, while the organising thought of ‘let’s move together’ provides a dynamic proposition that can be activated internally and externally.
Mr B & Friends creative director Kate Gorringe this was reflected in the visual identity through its focus on bold, fresh colours and defined shapes.
“Space is key, and the brand is built without clutter, aligning with the company’s approach to its client’s projects,” she said.
“Full bleed images are overlaid with succinct phrases, making the company’s services easy to understand and navigate.”
Transvault founder and CEO Barney Haye said the new brand clearly demonstrated the firm’s drive to differentiate from the ordinary and be the best in the business.
“It provides the perfect platform to build on our reputation for delivering successful migration project outcomes for our customers. ‘Let’s move together’ really captures the essence of our brand and emphasises our core approach of delivering progressive success through collaboration.”
The work with Transvault comes hot on the heels of Mr B & Friends’ rebrand of Bristol Media – the membership organisation that has supported the city’s creative businesses and individuals for the past 15 years.
Now operating as Bristol Creative Industries, the rebrand better reflects the breadth and depth of the city’s creative community and the organisation’s aim to expand on its services to support the creative sector to learn, grow and connect.
Mr B & Friends has won a series of new local and national clients since moving to Bristol from Bath in 2017. Among its high-profile work has been the redesign of Bristol City FC’s crest, the rebranding of Bristol Rugby as Bristol Bears and new brand identity and website for fast-growing regional broadband provider TrueSpeed.
