Bristol integrated digital marketing agency Loom has taken on Laurence Matone as an SEO executive.
Laurence, pictured, will bolster the company’s existing team of SEO experts, as it continues to manage increasing demand for digital services. 
He brings two years’ experience from across the marcomms, digital and SEO sectors – giving Loom’s specialist SEO team combined expertise of nearly four decades. His previous clients include Siemens, Rangemaster and NEFF.
Loom is an integrated digital marketing agency founded in 2009 and still independently co-owned and owner managed.
Based in Temple Studios, the 13-strong team has South West-based clients including Cheltenham College, ForrestBrown, Permagard, Create Your Nest, Safe Options and Spoke & Stringer.
The appointment marks the first hire for Loom since its rebrand from Digirank last October.
After a decade in the industry, the company rebrand reflected Loom’s extensive experience in the digital marketing sphere as it adapts its service offering in step with the evolution of the industry.
Director of client strategy Karen Pearce said: “Loom began over a decade ago as a search agency and SEO has been a crucial vertical all the way through our business journey.
“However, technology has come a long way since 2009 and the internet, search in particular, has evolved at an immense pace. We always strive to stay one step ahead of changes; our current SEO service encompasses the four pillars: search strategy, technical SEO, backlinks and UX; each working in tandem with one another.
“An integrated approach is one way to keep ahead of the curve.”
Laurence’s appointment chimes both with digital evolution as well as with the company’s ambitions for this yea internal expansion to support further business growth.
SEO manager Claire Lagoutte added: “As we enter a new year, with a new name and new business goals, Laurence’s specialist expertise across SEO and digital will be invaluable to us. His additional communication, creative and strategic skills will add an extra dimension to our SEO offering, something that we are extremely excited about.”
Laurence said he was incredibly pleased to be joining Loom.
“The pool of world-class talent within the team is second-to-none. I can’t wait to contribute my knowledge and deliver some game-changing results,” he added.
“SEO is constantly in flux and the goalposts are always moving, whether this is an algorithmic update or a crowded competitor market. Being proactive, creative and innovative is a must and that’s where I can’t wait to make my mark.”
