Bristol-based customer relationship marketing (CRM) specialist Armadillo taken on two more staff as part of a 25% increase in staffing over 18 months.
The agency, works with major brands including Disney, McDonald’s and Carnival UK, has recruited Linzi Hole as group account director and Hannah Waters as art director. 
Linzi, who joins after a year as a senior account director at Bristol B2B agency Modern, has been brought in to spearhead Armadillo’s accounts with Disney and Carnival as key focuses. Prior to Modern, she worked for Armadillo on a contract basis for two years.
She said: “Armadillo is in an exciting growth period and I couldn’t resist the opportunity to come back and work in such a dynamic environment, alongside a supportive, specialist team.
“Working on some of the most interesting, global brands I look forward to providing best in class CRM that fully engages customers.”
Hannah’s role is a newly created one in the team headed by Rob Pellow and will help develop innovative, effective creative campaigns. Hannah joins Armadillo after nearly a decade at Bristol and London agency Oakwood. Prior to that she worked for London design agency Spencer du Bois.
She said: “The Armadillo creative offering drew me to the role. All work is underpinned by their ‘dig a little deeper’ philosophy, that aims to get to the heart of a brand’s offering and create work that springs from genuine insights and connects with customers. They’re already pushing boundaries with their award-winning campaigns and I hope to continue their great work.”
Over the past 18 months Armadillo has won a DMA Gold Award and had a number of awards shortlistings, secured a large account win with Carnival UK, which it clinched following a nationwide five-way pitch, and grown turnover by 25%.
The expansion follows a management buyout last year and subsequent relocation to Bristol from Bath where it had operated for 25 years.
Pictured: Linzi Hole, left, and Hannah Waters
