Destination Bristol and Bristol Airport will be promoting the region to thousands of potential American visitors at the New York Times Travel Show this week.
The influential exhibition, organised by the world-renowned New York Times newspaper, is acknowledged as one of the leading consumer and travel trade shows in the US.
It attracts more than 18,000 people including travel professionals, media and the public looking for inspiration on places to visit.
Previous research from the show, which this year runs from tomorrow until Sunday, shows that 88% of people are likely to purchase a trip as a result of attending the exhibition.
Staff from Destination Bristol and Bristol Airport, joined by Bath Tourism Plus, believe the event provides an excellent opportunity to showcase South West England and encourage more Americans to visit the area.
Bristol Airport head of sales and marketing Jason Wescott said: “The USA is a key tourist market for Bath and Bristol, and a range of convenient connecting services make flying to the area’s local airport an attractive option for American visitors. Frequent daily flights to Bristol via Paris, Amsterdam, Brussels and Dublin put the South West within easy reach from New York.”
A special promotional leaflet has been produced for the show, with suggested itineraries for visitors and useful information and contacts for travel trade. The leaflet will be distributed with the official destination guides for Bath and Bristol.
A press and trade event showcasing reasons to visit South West England is being held for a group of hand-picked US journalists and trade representatives by the three organisations at one of New York’s top restaurants.
