Coach tour operator Bakers Dolphin and Empica, its PR agency for the past 20 years, have teamed up to support the creation of a new studio theatre at Bristol’s Tobacco Factory.
The two firms are sponsoring seats at the multi-purpose, 86-seat performance space, which was launched this week and which will welcome 30,000 people every year to its wide range of shows.
Weston-super-Mare headquartered Bakers Dolphin and Empica, which is based at Wraxall, have worked together for 20 years – with Empica producing media stories, public relations, videos, social media and digital marketing.
Bakers Dolphin marketing director Amanda Harrington said: “We felt it was a great way to mark a long-running collaboration, which is unusual in business these days.
“Over the years the marketing channels have changed incredibly but the same team are creating engaging ways to sell through our website and online, producing newsletters, promoting our shops and brochures and creating stories in the regional and national media.”
Empica founder and managing director Martin Powell said: “South Bristol is a heartland for Bakers Dolphin customers, so some of the people who will be taking their seats in the newly-created theatre are the same ones that take a seat on the coach tours.”
Tobacco Factory Theatres is expanding its programme by creating the new space. The Spielman Studio Theatre will also provide a home for the organisation’s flourishing children and young people programme, allowing expansion of activities to more than 3,000 young people each year.
Pictured: Amanda Harrington from Bakers Dolphin with Empica’s Martin Powell in the seats their organisations have sponsored. Photo: Mark Dawson Photography
