The new branding for one of Bristol’s most iconic commercial buildings – the former HTV West studio and HQ on Bath Road – was unveiled today as its owners continue to repurpose it for a new generation of creatives.
The 60s-built landmark started life as a studio complex in the heyday of commercial TV but its 60,000 sq ft of office space have more recently been transformed to accommodate a wide range of businesses from design agencies to software developers under the Bath Road Studios name.
Now going under the new brand HERE, it continues to be upgraded to attract new occupiers in the city’s booming creative and tech sectors.
The building’s asset management firm Ashville called in one of its tenants marketing agency Colour & Thing to rename and reposition it.
Ashville director Gareth Edwards said: “Celebrating the original forward thinking 60s architecture, the interior of HERE retains the same eye on the future and a commitment to function and practicality, with exposed ceilings and plenty of natural light.
“But office buildings aren’t really about bricks and mortar – what’s important is what happens inside. This has always been a creative space, and it’s constantly evolving with its tenants. So, we took the unusual decision to employ a branding agency.
“We tasked Colour & Thing with renaming and re-positioning the old ITV building as a contemporary new opportunity in Bristol’s commercial property sector.
“Branding office buildings is usually pretty functional, but they took the decision to reinvent the building as a uniquely meaningful social brand.
“HERE is different to other office spaces – it’s not about a space people fit into. It’s about a space fit for people. Every business under this roof enjoys an inspiring blank canvas they can make their own. HERE is where things happen, where businesses create their own opportunities and forge their own future if you will. That’s what HERE is all about.”
Colour & Thing created a cheeky teaser campaign for the rebrand with mysterious banners and placards popping up across Bristol posing philosophical questions to commuters such as ‘Why are we HERE?’ and ‘Where is HERE?’
