Bristol-based specialist insurance broker Brightside, which sponsors Gloucestershire County Cricket Club’s ground, has renewed its support of the club’s T20 campaign with the T20 shirt lead sponsorship for the second year running.
Gloucestershire had a strong campaign in the NatWest T20 Blast last year, finishing top of the south group and reaching the quarter final stages. 
Home attendances for T20 matches also grew, reaching a record level for the derby against Somerset.
Brightside is one year into a five-year deal with GCCC, which was the first official naming rights deal in the club’s 146-year history and renamed the County Ground in Bristol as the Brightside Ground.
The deal includes extensive branding and signage throughout the ground and season-long hospitality and staff event opportunities as well as a one-year shirt sponsorship for the Gloucestershire’s T20 kit – which it has now renewed.
Brightside CEO Mark Cliff said: “We’re really pleased to be sponsoring Gloucestershire for the T20 again this year, and hope the team can go a step further this time around and make it to the semi-final and the final.”
GCCC CEO Will Brown added: “Brightside Insurance is a great business and a big employer in the area. Last year we saw a huge amount of support for the team and it was lovely to see so many of their staff attending matches at the ground.
“We are thrilled that they have agreed to sponsor the front of the T20 shirt for the second year, it’s a great addition to their sponsorship of the ground. This year the kit is even brighter and bolder than ever before, so you will not miss the Brightside name emblazoned across the front. It certainly stands out.”
Gloucestershire kicked off their NatWest T20 Blast campaign on Friday with a tie against Middlesex. The sold-out match was part of the historic Cheltenham Cricket Festival.
There will be seven home T20 matches this season - three played at the Cheltenham Ground as part of the festival. The Brightside Ground will host four NatWest T20 Blast matches including derby fixtures against Somerset and Glamorgan.
