Bristol PR agency JBP has launched a division to help companies grow and protect their reputations
Set up in response to the changing media landscape, the division will be headed by former national BBC presenter and Number 10 media adviser Clarence Mitchell, pictured, who recently joined the agency. 
The team will also include JBP managing director Chris Lawrance, former head of corporate communications at McDonald’s and a senior counsel at JBP Andrew Cumpsty, and Karen White, a director at JBP and former director of EMEA communications at Herbalife.
Clarence Mitchell said: “The media landscape has changed beyond recognition in the last few years: 24/7, with multiple channels, global reach and where everyone can express a view on your business. It can hit you hard if you’re not prepared.”
“Our new service is designed to help companies effectively manage the reputational opportunities and risks that the new media environment brings.”
JBP’s reputation management service includes a reputational risk audit and high-level media training based on live or hypothetical scenarios. All participants will receive a guide to effective media reputation management.
