Bristol creative communications agency Bray Leino has been appointed by Longleat to support next year’s 50th anniversary of the famous safari park.
With 12 months of celebrations already planned to capitalise on the milestone year, the Longleat team wanted to bring in an agency to build on the anniversary theme and calendar of events through multiple channels. 
The ability to deliver a versatile big idea that could overarch this strategy was fundamental to the competitive pitch process.
Bray Leino’s role is to deliver and bring to life the anniversary with a multi-layered promotional strategy that will incorporate all elements of the brief.
The brief is to celebrate the unforgettable experiences offered by the park – which attracts 1m visitors a year – while also portraying its wholesome family environment, where visitors are largely free to explore and learn. The park has more than 500 animals.
Longleat marketing director Alex Lloyd said: “Bray Leino’s range of capabilities and their creative platform, plus their understanding of the commercial requirements, underpins our decision. We have a real opportunity with the 50th anniversary to bring a true sense of authenticity and wonder back in to our comms and we felt they were best placed to do this.”
Bray Leino CEO Kate Cox added: “Longleat is a major attraction in our region and a firm favourite with the Bray Leino team. The strategic and creative work that went into winning the pitch was outstanding. We’ve laid some great foundations and I’m really excited about the potential of the partnership”.
Longleat safari park, near Warminster in Wiltshire, opened in 1966 and was the first drive-through safari park outside Africa, becoming famous for its lions.
Bray Leino clients include Thatchers Cider, Danepak, Brittany Ferries, BP, Castrol and Aviva.
