Opposable Games, the Bristol-based computer games developer and organiser of the UK’s largest virtual reality (VR) conference, has launched a new company focused on this growing area of technology.
Based in the Bristol Games Hub in Stokes Croft, Opposable Games have been developing VR experiences into its own games for the past few years, as well as in the award-winning projects it puts together for businesses using its game design skills and technology.
Managing director Ben Trewhella, pictured, an experienced tech entrepreneur, and his team have formed Opposable VR and brought in proven growth and operations expertise in the form of CCO Chris Price and COO Nan Xu, both of whom have previously created successful technology companies. 
Ben said: “TV, animation, web, mobile – Bristol has always played host to innovative studios and agencies that put together technology and creativity to create exciting projects. The latest technology that is setting the creative and investment world alight is VR and as usual, Bristol is leading the way in this new and exciting field.
“Those who have tried one of the new VR headsets will tell you that it seems magical, something they’ve imagined would one day happen but not in their lifetime. The new experiences possible with VR are fast gaining attention as a transformative tool for marketing brands, for creating new entertainment experiences and for visualising business products and services.”
The new company is already working with brands chomping at the bit to open new markets with the new technology, and has signed up blue-chip clients and hardware partners to deliver new products in events marketing, healthcare, gambling and consumer entertainment, as video games and other 360-degree experiences.
Opposable VR is keen to hear from digital creatives, mobile technologists, games developers and 3D designers who would like to be re-trained as VR specialists.
Opposable will continue to grow the UK’s largest VR gathering, SouthWest VR Conference, which last year attracted an international audience of 250 VR specialists and media to engage in talks, demos and meetings.
A number of high-profile industry-leading figures attended from Sony, Microsoft, Oculus, Samsung and NBCUniversal.
Next year’s conference, slated for April 2016, will cast its international net even wider afield, with partners from US, China and Europe looking forward to experiencing the best VR has to offer.
