Digital marketing agency toinfinity is to donate £10,000 worth of online support to children’s bereavement charity Winston’s Wish.
The agency, which has offices in Bristol and Swindon, had appealed for charities to apply for the funding to support their cause and advance their online exposure.
Having learnt more about Cheltenham-based Winston’s Wish’s work, tofininity decided to make it its annual charity and has set about boosting its online marketing to increase awareness of the charity’s therapeutic services and improve the process for donations.
The agency’s digital consultants will focus on search engine optimisation, ensuring that potential donors and volunteers are able to find Winston’s Wish’s website more easily and on improving the user navigation. toinfinity will also work with the charity to further develop its presence on digital channels.
The additional exposure and increased donations will enable Winston’s Wish to support more children and young people, helping them to rebuild their lives positively after the death of their mum, dad, brother or sister.
toinfinity’s managing director Al Keck said: “We were really keen to find a charity that could benefit from our digital expertise and support one that wanted to expand its presence online by giving something which has real longevity and tangible value.
“Rebuilding a life after losing a parent or sibling is tough and we are looking forward to working with such a great cause and helping them make a difference to these young lives.”
Winston’s Wish chief executive Fiona Talwar-Lomberg added: “We are delighted to have been chosen as toinfinity’s charity partner. We rely almost entirely on voluntary donations to fund the important work that we do – the online support from Al and his team will be crucial in developing this area further and in raising awareness of our services. We very much look forward to working together. ”
Pictured: Winston’s Wish's Fiona Talwar-Lomberg with Al Keck of toinfinity
