Bristol-based legal expenses insurer DAS has promoted its southern broker sales manager Darren Weekes to the newly-created position of UK broker sales manager.
In his new role Darren is responsible for the development of all DAS broker sales business in the UK, with the Bristol, Manchester and London broker sales offices reporting directly to him. 
Darren’s promotion follows the recent sales restructure, which has already resulted in changes in the group’s corporate sales department with group sales manager Andy Westall taking sole responsibility for its performance and new business focus.
Darren’s appointment also coincides with northern broker sales manager Geoff Ashton’s retirement after 28 years of successfully leading the northern broker sales team.
Darren, an insurance professional with over 20 years’ experience in business development, key account management and sales division leadership, joined the DAS Group in December 1999 as a broker account manager.
DAS UK head of sales Lyndon Willshire said: “Darren’s promotion recognises the role he has played in building many successful broker relationships and leading his broker sales team in the south. His professionalism and expertise will be key in helping him grow our broker business nationally.”
