Bristol-based Aardman Digital won the BAFTA for New Media for Wallace & Gromit’s World of Invention website at last night’s award ceremony in London.
The site was launched as part of the multi-platform campaign for World of Invention, which also included a six-part television series on BBC1 and a live roadshow.
The online offering was built to support the underlying message of the campaign – to get people thinking about bringing their own ideas and inventions to life.
A series of online ‘how-to videos’ and an online game which has had more than 2.5 million plays since its October 2010 launch helped engage viewers of the show on a digital platform, while a competition to design, create, film and upload a video of their own invention got hundreds of children and adults thinking about science and technology in a practical way.
The award was accepted by Karen Heldoorn, Dan Efergan, Laura Thorne and Ricky Martin from Aardman Digital, and members of the BBC Online team.
Aardman Digital was set up by the animation firm in 2007 to move its entertainment expertise into the virtual world.
Combining the renowned talent of its directors, designers and animators with what it calls an unhealthy familiarity with all that is digital, it produces engaging interactive content and generates thriving online communities for its own characters and external clients.
Go to the BAFTA-winning World of Invention website - http://www.bbc.co.uk/bbcone/wallaceandgromit/
