Bristol-based e-commerce fulfilment and storage company Huboo has secured a further £14m investment to meet the rapidly growing demand for online shopping triggered by the coronavirus pandemic.
The deal, which takes the total raised by Huboo to more than £18m, was handled by Bristol-headquartered law firm TLT. 
The Series A funding involves European venture capital firm Stride and Hearst Ventures, which has joined previous investors Maersk Growth, Episode 1, Ada Ventures and True Capital in backing Huboo.
Emersons Green-based Huboo was launched in 2017 by tech serial entrepreneur Martin Bysh and logistics innovator Paul Dodd after the pair had run a number e-commerce experiments.
Paul spent 20 years with consumer goods giant Procter & Gamble while Martin was president and CTO at market research technology pioneer Maru/Usurv.
The firm has developed software that enables online retailers of all sizes to access a complete end-to-end fulfilment operation within minutes.
The new investment will be used to fund UK and European expansion and product innovation.
TLT’s full service digital team has been advising Huboo on legal matters since last year, including real estate, share incentives and employment matters, alongside the £2.1m seed funding round.
Huboo co-founder Martin Bysh said: “Not only has the global pandemic provided the catalyst for a mass shift into multi-channel commerce over the next five years, but there is a real direct-to-consumer revolution happening. 
“This latest funding will help us to make the most of the opportunities this presents for our business in the UK and beyond, and as ever we are grateful to TLT for their expert advice and support in orchestrating this complex transaction.”
The TLT team was led by partner Jon Gill alongside solicitor Matthew Howells.
Jon Gill, pictured, said: “It has been great seeing Huboo go from strength to strength and a pleasure to advise Martin, Paul, Peter and the rest of the team on this latest investment.
“The transaction demonstrates the appetite from global investors to support tech-enabled businesses that have both the ambition and traction to become leaders in their market, and the ability of both corporate VCs and traditional venture investors to work together to fuel that ambition.
“Huboo is an excellent example of the quality of scale-up businesses emerging from Bristol right now, and we look forward to supporting them as they progress on their journey.”
